It’s been tough to shoot lately. This is supposed to grow into a storytelling blog, but, February is simply about survival. I expect March to bring signs of life. Still, there’s a good enough photo story outside right now about this terrible, terrible winter. In the meantime, Apollo prefers the warmth, and so do I.

Canon 70D w/ 24-70 2.8 II.

No shooting lately. Most of my time has been spent designing promos (samples below) for the Special Needs Spartan Race. It allows me to use my PR & marketing background, in connection with my photography…foreground. Anybody need a one-man shop? Still, it’s pretty cool to see my images used in promotional materials; it’s even cooler to see some of the locations I’ll be traveling to with the Spartan team this year.

At the same time, it brings up an interesting point. When shooting fast-paced events, how often do we shoot with purpose? Instead of just trying to make nice pictures, or even worse, just banging away on the shutter button, how cognizant are you that your image may be used in a promotional setting? Leaving room for copy isn’t something I’ve thought about until recently, not to mention, the color of the background, depth of field, and most of all, how many waivers need to be signed based on people in the image. Food for thought.

Anyway, we’re taking the Special Needs race across the country, and I can’t wait to create some compelling content and imagery along the way.

Window light costs much less than a softbox. Snow day here in jersey, which means soft, white sidelight light coming in through the windows. Quick headstock shot of the Geddy Lee ‘73 Fender Jazz reissue.

Shot w/: Canon 70D, with 50/1.8.

A common story among photographers, I think I prefer to be behind the lens instead of in front of it. This shot happened today though, in part from (ok, fully due to) the New Jersey weather preventing the landscape shot I planned for this week. I guess my face is somewhat landscape-like though.

Ha.

Canon 70D, w/24-70 2.8.

Back in the city; forgot my cell phone this time, but remembered my wallet. These shots are from the Tudor City bridge, a favorite spot. I’ll be there for the next Manhattanhenge, which is apparently 7.28. Click to view high res version on Flickr.

Canon 70D w/24-105L.